Though travel and tourism is the largest sector of the EU economy, Europe’s share of global tourism is declining. EU VAT rules make it more costly for EU-based, tour operators to promote Europe as a destination. Furthermore current VAT legislation it is not applied evenly across the EU.At the annual conference of the European Tour Operators Association (ETOA), therefore new proposals will be presented to reform the application of VAT to travel. ETOA’s Global European Marketplace (GEM) is the most important gathering of the European inbound tourism industry. It takes place on Thursday, November 6 at the Copthorne Tara hotel in Kensington, immediately before World Travel Market in London.Source: ForImmediateRelease.Net; find article here>>.