On the occasion of World Tourism Day on September 27, 2011, the Seychelles Tourism Board in partnership with the GOS-UNDP-GEF Program Coordination Unit has officially launched the Seychelles Sustainable Tourism Label with the unveiling of the label’s logo.The label will be the Seychelles first ever sustainable tourism certification system to encourage the hotels and other tourism establishments to merge the principles of sustainability into their daily operations. This Seychelles Sustainable Tourism Label is an important milestone in the history of the Seychelles tourism industry as it further affirms the industry’s unyielding efforts to promote sustainable tourism businesses in the country. This is line with UNWTO Secretary-General Taleb Rifai’s message to use the Global Code of Ethics for Tourism to guide tourism developments so that they become “sustainable, ethical, and responsible.”Source: eTurboNews; find article here>>.