UK: Virgin rapped over seat adverts

An advert that promoted larger seats on Virgin Atlantic aircraft has been rapped following complaints to the Advertising Standards Authority (ASA). The adverts appeared in magazines and newspapers promoting Virgin’s Premium Economy class. They boasted an improved product with increased legroom and a separate cabin.Beneath a headline “Up to 45% off Premium Economy” and a picture of a Premium Economy seat was the slogan: “Bigger seats. More legroom. Separate cabin.” The ads also carried a footnote explaining that the seats shown were available on 58 per cent of Virgin’s Heathrow flights, and were due to be rolled out across the fleet.Following three complaints from Virgin passengers, the ASA investigated and finally ruled that the ads were misleading as few readers would read the footnote.Source: timesonline; find full article here>>.

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