UK: law suit over unverified TripAdvisor reviews?

KwikChex, a U.K. reputation-management company is soliciting plaintiffs and financial support within the travel industry for a class action against TripAdvisor, alleging that the travel-review site’s unverified reviews can be false, defamatory and libelous. KwikChex claims “tens of thousands” of businesses have been negatively affected by TripAdvisor’s user-generated reviews. It has not disclosed how many companies have signed on for the lawsuit, nor has it estimated when it might actually take legal action against TripAdvisor.Source: Travel Weekly; find article here>>

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