Study: Perceived Treatment of Foreign Travelers Driving Away Visitors, Damaging America’s Image Abroad

As stated by the Discover America Partnership, “The U.S. entry process has created a climate of fear and frustration that is turning away foreign business and leisure travelers from visiting the United States – and damaging America’s image abroad. But, according to a new global study conducted by the Discover America Partnership, minor improvements in welcoming travelers could yield substantial diplomatic and economic gains.The study, conducted by independent polling firm RT Strategies and based upon a survey of more than 2,000 travelers worldwide, sought to gauge traveler perceptions of the U.S. visa and entry process, and how opinions of America differ among those that have and have not visited the U.S. The study revealed that, by deterring visitors, the U.S. is missing an enormous economic and diplomatic opportunity. Those that have visited the U.S. and interacted with the American people are 74 percent more likely to have an extremely favorable opinion of the U.S.’This study should be a wake-up call for the U.S. government,’ said Geoff Freeman, Executive Director of the Discover America Partnership. ‘Visiting the United States and interacting with the American people can have a powerful, positive effect on how non-U.S. residents see our country. Unfortunately, perceptions of a ‘rude’ and ‘arrogant’ entry process are turning away travelers and harming America’s image.’.”This Press Release is available here.

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