Managing China’s Inbound Growth

PATA Chairman Mr Brian Deeson (right) joined VIPs in opening the Tourism Future & Development – China Forum 2007 in Kunming, China (PRC) today.Managing China’s Inbound Growth Stimulating inbound tourism growth is not at issue for China (PRC), rather it is the need to manage and harness the growth, PATA Chairman Mr Brian Deeson told an industry forum in Kunming today. Speaking at the Tourism Future & Development – China Forum 2007, Mr Deeson said China had already become the world’s fourth most popular destination and could become the number one destination within 10 years.”However, we know that growth can be a double-edged sword, particularly when it comes to sustainability,” he said. “And one of the biggest challenges facing China, and our industry as a whole, is climate change.” Mr Deeson said PATA was calling on leaders of travel and tourism across Asia Pacific to join forces at the PATA CEO Challenge: Confronting Climate Change, to take place in Bangkok, April 29-30 next year.PATA Vice President-Operations Mr Michael Yates spoke about a new report the Association is developing with the China National Tourism Administration (CNTA) to identify ways China can maximise the economic, cultural and environmental benefits of inbound tourism.Mr Deeson and Mr Yates joined CNTA Vice Chairman Mr Du Jiang and AC Nielsen senior manager Dr Grace Pan for a panel discussion moderated by noted CNN travel presenter Mr Richard Quest.

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