$1 flights too much for Hawaii based airline “go!”

In a 12-hour promotion marking its one-year anniversary, go! began offering 1,000 one-way interisland tickets for $1 from 7 a.m. to 7 p.m. today that only can be purchased online at www.iflygo.com. An influx of traffic overloaded the Web site and many prospective buyers were met with error messages. The system finally came up shortly after 3 p.m. — eight hours after it shut down. In response to the system crash, go! added 1,000 additional $1 tickets and extended the deadline until midnight.Go!, which debuted on June 9, 2006, with promotional $19 fares, constantly has lowered the bar in a market that had seen ticket prices close to $100 each way for interisland travel. Hawaiian and Aloha have decried the money-losing low fares because they’ve been forced to match to stay competitive, but have been losing money on those flights in the process.Source: Honolulu Star Bulletin. Read full article here.

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