As stated by the EU Press Room, “Consumers will benefit from a new clearer labelling regime on sunscreen bottles being phased in this summer. The new labels –including a new UV-A logo or seal on bottles and a ban on misleading terms such as ‘sunblocker’ or ‘total protection’ – are a response to a European Commission recommendation on sunscreen products agreed in September 2006. As well as explaining the new sunscreen labelling system, the Commission, through an information campaign in partnership with Member States is seeking to raise awareness that there are several reasons why sunscreen products should be only one out of a number of measures which are necessary to protect from the UV radiation of the sun. The improved labelling regime is being phased in and will appear on 20% of sunscreen bottles this summer.”
