“Dubai-based hospitality group Almulla, today launched the world’s first Sharia compliant hotel brand portfolio under three core brand names of Cliftonwood, Adham and Wings. The hotel group strategic plan calls for 30 properties by the end of 2008.’There are plenty of individual Sharia compliant hotels throughout the world. However their positioning is usually dictated by the owner, either as an independent hotel, one within a chain or due to the Sharia law of country where they are situated,’ commented Abdulla M Almulla, Chairman of Almulla Hospitality. ‘Our brand proposition is so distinct that guests will be confident that our brand values have universal consistency.’.” Read more>>Source: Middle East Business News.
